Partner, Chief Marketing Officer
Jeff Gray is Partner, Chief Marketing Officer at Beyond Branding. Whether viewed as a creative strategist or a strategic creative, Jeff has a unique ability to identify hidden opportunities that build brands…and bottom lines.
In a career that spans more than 30 years, Jeff has worked with a roster of clients that range from household names to start-ups to regional powerhouses. His innovative work has been behind the launch of Oxford Health Plans, award-winning advertising for American Express, the development of the largest consumer diabetes database for BD Consumer Healthcare, and the introduction of the ABA Debit MasterCard in conjunction with numerous community banks.
Jeff began his career at American Express where he held marketing, advertising and sales positions in both the Card and Travel Divisions. After an extensive management development program that introduced Jeff to multiple business areas in the U.S., U.K. and Canada, he went on to manage American Express Travel offices in Buffalo and Boston. He then moved to Card, where he managed key accounts in Boston and held marketing and advertising positions in New York. Later, he joined Hertz Corporation, with responsibility for sales and marketing programs in conjunction with industry partners.
On the agency side, Jeff has been a partner with Millennium, where he oversaw strategy and account services for blue chip clients that included AT&T, American Express, Citibank and Cunard. After the Moorgate Group acquired Millennium, and again after his team moved to the Harvard Group/WPP, Jeff held the position of Managing Director with responsibility for strategy and account management. After moving from New York to Connecticut, Jeff joined Saugatuck Direct/Carlson Marketing where he handled business development. Jeff then founded graygraham, an agency he led for 21 years serving clients such as JP Morgan Chase, Eli Lilly, Roche, AT&T, Dale Carnagie, IBM, J&J, and MasterCard.
Jeff holds an MBA from the Cornell University S.C. Johnson School of Management and a BS in Management and Economics from the State University of New York at Buffalo.