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Nov

10

“I’M NOT A FACEBOOK GUY”

I had an interesting conversation with a client yesterday about developing a digital strategy for his 90 year-old, well established and quite successful family business. At the end of our discussion he responded, “I’m not a Facebook guy, I’m an old school businessman.” I responded by telling him there’s a distinction between old school businessmen more »

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Oct
24

BRAND MARKETING, TECH VETS GO BEYOND BRANDING

Bruce Burke and Jeff Gray’s New Agency Cultivates Contagious Content to Help Clients Connect Across Multiple Media Channels. Partners merge agencies under one roof to expand range of services. (Westport, CT) Jan 25, 2013 – Accomplished marketers Bruce Burke and Jeff Gray announced the launch of their newly formed agency, Beyond Branding. The firm will more »

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Nov

20

BRANDING SPORT–FUELING PASSION

The most overwhelming aspect about developing a new image for a pro sports team is recognizing the tremendous influence the logos, colors and uniforms have on fans, and the players who wear them. Symbolic of the passion and loyalty the fans and players have for their teams, these logos represent the team’s greatest asset – more »

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Sep

02

CONNECTING THE DIGITAL DOTS

The digital pipeline has been laid and operational for 2 decades now; everyday traffic increases and pathways improved for even greater connectivity and communication. Yet despite the tremendous growth and use of this impressive digital highway, the single greatest challenge still facing agencies, brands, and digital media platform developers alike is how to most effectively more »

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Sep

01

KEEPING IT REAL IN THE DIGITAL ERA

Transparency has been a buzzword promoted for the past decade by companies, governments, and consumer awareness groups to maintain certain standards of openness and honesty to employees, stakeholders, shareholders and the general public. Transparency is also an area that executives and decision makers have feared the most but a hurdle that must be overcome for more »

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May
02

IL BREAKS NEW ADS

Interstate Lakeland Lumber (IL), rolled out its new “BUILD” campaign this week in print with the “Build Smarter” ad promoting Eco Red Shield fire resistant lumber. This ad will be the first of many themed executions to follow in 2013 and was designed to showcase IL’s 90 year heritage and commitment to providing outstanding service, more »

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