A C-Suite of innovative

marketing, creative and technical

industry influencers

experienced in transforming brands

A C-Suite of innovative

marketing, creative and technical

industry influencers

experienced in transforming brands

BRUCE BURKE
Brand Strategist, Chief Creative Officer and Managing Partner

Bruce is a consummate brand builder who’s been successful in turning his passion into a productive 30-year career guiding and influencing a range of brands in various stages of growth–from the most prestigious and iconic brands in sports to consumer packaged goods start-ups. Bruce served as VP Advertising and Brand Communications for the NFL, building and managing the league’s first in-house brand marketing agency, unlocking brand equity to fuel the NFL’s most explosive 12-year growth period. Bruce has successfully led many prestigious assignments directing the branding and advertising initiatives for the US Open Grand-Slam Tennis Championship, NHL, and PepsiCo. Most recently, Burke has been instrumental in guiding the brand marketing efforts for Zebra Technologies–the official on-field player tracking provider of the NFL–recognized by Fast Company as one of 2016’s most innovative companies.

 

ADAM PEMBERTON
Digital Marketing Director, CTO and Managing Partner

Adam leads the marketing and technology implementations for Echo clients. He combines hands-on UX design with 20 years of marketing and publishing experience. His focus currently is on marketing automation, scalable lead nurturing, and content-driven solutions to drive lead generation.

As former President and CEO of the b2b media company Online, Inc., Adam led a team of 40 employees to develop new content and e-media technologies, until selling the company to Information Today in 2001. He has directed the development of over 50 web technology projects since 2010. Projects include Diversified Media, Boston University, The Ferguson Library, Azelis Americas, Stamford Downtown, Craneco.com, Vanguard Sports, Guenergy.com, Sportwater and many others. Adam holds patents in computer storage technologies, and has launched and sold multiple media and technology companies.

CHRIS PEMBERTON
Chief Content Officer, Inbound Marketing Director and Partner

Currently Chris runs inbound marketing for SANS Institute Securing ‘The Human’ and writes the marketing blog for Gartner’s brand journalism site Smarter With Gartner. Chris built and led the digital marketing and ecommerce teams for GU Energy Labs and Ghirardelli Chocolate Company where he delivered double digital traffic, lead and revenue growth. Chris built his first content marketing website in 1996 and has been leading technology, strategy and digital content initiatives on the agency and client side ever since. He spent years advising C-level executives for Fortune 500 brands on business, IT and marketing strategy while at the Corporate Executive Board. Chris holds an MBA from the Monterey Institute of International Studies.